About ARA
Herbal wisdom. Natural beauty. Inspired living.
Arcadian Rituals Apothecary was born from a passion for preventative medicine, holistic nutrition, and the timeless wisdom of plants. What began as sharing recipes, health tips, and adventurous inspiration evolved into a brand dedicated to creating pure herbal products that celebrate the connection between health, beauty, and nature.
Every ARA product is handcrafted with simple, recognizable ingredients from the earth—never lab-formulated, always pure. But ARA is more than skincare; it’s a movement toward reconnecting with our inner light, our local communities, and the rhythms of the natural world.
We stand for health as wealth, sustainability as responsibility, and beauty as the natural reflection of a well-nourished life.
Our Mission
Holistic wellness rooted in nature.
At Arcadian Rituals Apothecary, our mission is to empower people to live healthier, more intentional lives through plant-based remedies, sustainable nutrition, and daily rituals that honor both body and earth. We create simple, natural products and experiences that inspire preventative health, beauty from within, and joyful connection to nature.
Our Vision
A brighter, healthier world, one ritual at a time.
We envision a global community of women and wellness seekers living in harmony with nature, guided by curiosity, adventure, and deep self-awareness. Through education, connection, and natural living, ARA strives to spark a shift in how we care for ourselves and each other—building a world where vitality, empowerment, and sustainability are the foundations of everyday life.
About The Founder
Rooted in Nature & Community
Jessica Guokas is a wellness guide, herbalist, and lifelong adventurer passionate about living in harmony with the earth. Her journey with plant medicine began early—she started studying herbalism as a young teen and later deepened her practice through formal training in Chinese Medicine, completing a four-year master’s program at Daoist Traditions College of Chinese Medical Arts in Asheville, North Carolina.
From her earliest days of sharing the wisdom of nutrition and herbal remedies, Jessica has been guided by a simple yet powerful truth: true health and joy emerge when we honor the rhythms of nature, nurture our bodies, and build deeper connections with the people around us. Her journey with ARA reflects this philosophy—bringing together ancient herbal traditions, modern wellness practices, and a vision of community rooted in balance and harmony.
As the founder of Arcadian Rituals Apothecary, Jessica combines her love for preventative medicine, nutrition, and plant-based wisdom with her adventurous lifestyle of surfing, skating, and exploring the outdoors. She believes health is wealth, beauty is simple, and nature provides everything we need to thrive.
Through ARA, Jessica shares her passion for natural skincare, herbal medicine, and sustainable living—while creating spaces where women can gather, learn, and reclaim their power. Her work is about more than products; it’s about sparking a lifestyle shift toward deeper connection, radiant wellness, and joyful community.
